If you own or run a website, then search engine marketing (or SEO) is a term with which you are most likely quite familiar. Search engine optimization was recently labeled as one of the most effective marketing methods, and can be used for essentially any website – especially for local businesses. Marketing locally online is very different from general SEO. With internet marketing, Pittsburgh webmasters practice utilizing different techniques than those of webmasters working out of other locales, as each focuses on keywords, phrases, and other aspects particular to their location.SEO vs. Local SEOTraditional SEO is meant to move your website up in the search engine results, making it one of the first URLs a searcher sees. Studies have proven that these are the sites most often visited. There is a lot of competition for search ranking, but you can also find success targeting local markets and interests.With strategic internet marketing, Pittsburgh site owners should be looking into is search engine optimization keyed to their particular city and the surrounding areas. This is especially important for businesses with brick and mortar stores, as local searchers are often looking for local businesses they can actually visit – especially since the Web has drastically overtaken the phonebook in recent years. Your job then is to create a website that is inviting the viewer into not only browsing online, but dropping by your physical location for a visit. The search engine optimization techniques for handling this are different from those that seek only to promote your site above the rest. That is why it makes sense to go with a Pittsburgh SEO company.Go Regional on the WebA Pittsburgh SEO company not only knows the city and surrounding areas, but the residents as well. Knowing the current themes, memes, and trends in play in and around your particular city gives them an edge outsiders lack, and allows them to tailor-fit your SEO needs. While your site may still fall below larger ones in general rankings, it will certainly rank higher in searches performed for matching keywords and phrases within your area.For the best internet marketing Pittsburgh has to offer, you need a Pittsburgh SEO company.